Maja Djikic is an Associate Professor and the Director of Self-Development Laboratory at the Rotman School of Management, University of Toronto. She is a psychologist specializing in the field of personality development. Her work focuses on how self changes, and means of developing a congruent and flexible self. Her work also examines the impact of self-change on relationships. She has published more than 30 articles and book chapters in the area of personality development in journals such as Psychological Science, Journal of Research in Personality, Creativity Research Journal, New Ideas in Psychology, etc. Her research has been featured in The New York Times, Salon, Slate, The Scientific American Mind, and many other media outlets. She teaches self-development across 8 different programs at Rotman School of Management.